Month: April 2019

Meaning and Importance of Negotiation

The word Negotiation is derived from two Latin terms, “negare otium”, which if literally translated means, “to deny leisure”. In French and Spanish, deny leisure means “business”. The Business Dictionary[1] defines negotiation as the process of bargaining, between two or more parties, each having its own needs, aims and viewpoints, seeking to discover a common ground and …

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